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What % of households make a mail purchase annually

16%

21%

37%

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Direct Marketing Services

RMS believes in helping clients to get the best ROI (Return on Investment) from their direct marketing activity. Over the years RMS has learned what works and what does not work in terms of creating value

By carefully analysing results and responses from campaigns and projects RMS has learned some tricks when it comes to getting results with your direct mail marketing. What format mailer should be used? How to structure a response item? Whether to customise a response item? What would be a good incentive to offer? All these and more questions can help you obtain the best response in your campaign.
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Targeting


Q A		Does targeting pay-off? A targeted list will almost always give a better response than a blanket list.
Q A		More effort on fewer people? Rather than spreading your effort widely and thinly with targeting you get more weight on fewer selected people.

Personalisation


Q A		Should I personalise letters? Personalised letters increase response by around one-third.
Q A		Personalised response items? Personalised response items will always get more response than non-personalised ones as they are easier for the customer to return.
Q A		Is the cost worth it? Clearly this depends on the value of what you are selling but most times personalisation pays for itself.

Involving the fulfilment house in the project early


Q A		Do they have a role in design? Yes, they have lots of tips which help make things more successful.
Q A		Can they help material choice? We get to know what paper takes print well and looks good when it is delivered.
Q A		What about timings? Do remember that everyone has schedules and things cannot be done overnight or yesterday.
Q A		Get postage cheaper? By planning in advance despatch can be done so as to use the lowest rates of postage.
Q A		Do materials affect cost? Weight should always be considered for the whole package you are building.

	or email: info@rmslimited.co.uk