Direct Mail Excellence Since 1986: Elevating Pharma Marketing
For over three decades, RMS Limited has been at the forefront of direct mail services, exclusively catering to the pharmaceutical industry. Our proven expertise in direct mail, mailshots, and direct marketing has garnered a spectacular client base, including some of the UK's most prominent Pharma brands.
Why Choose RMS for Your Direct Mail Campaign?
Fast Turnaround: Experience swift and efficient mailings with our dedicated team.
Expert Oversight: Driven and experienced professionals utilize the latest software and mailing technology to ensure your direct mail campaign's success.
Proven Success: With a 66% open rate, our direct mail services outperform email campaigns, delivering tangible engagement and marketing success.
Integrated Solutions Tailored for You
Choose from a range of integrated solutions to craft the perfect direct mail campaign for your business:
Mail Fulfilment: Hand and fully automated options available.
Postage: Maximize savings without compromising delivery speed.
Print: Utilize both digital and litho printing for impactful materials.
Personalization: Enhance engagement with personalized communications.
From campaign planning, to delivery and execution, RMS will work hand in hand with you to provide you with the best advice on how to target the right people in the right way.
Extensive Databases for accurate Targeting
RMS provides detailed databases of all UK Healthcare Professionals (HCPs), ensuring your campaign reaches the right people in the right way. Our databases cover primary care, secondary care, integrated care boards, retail chemists, and international markets.
Comprehensive Services Offered:
Direct Marketing Consultancy
Expert Navigation of Royal Mail Regulations for Optimal Postage Rates
Machine and Hand Packing for Speed and Efficiency
Full Personalization to Maximize Opening Rates
Printing of All Materials
Interactive Response Fulfilment
Envelope Printing
Dedicated Account Management Throughout the Project
Personalizing Pharma Direct Mail for Impactful Engagement
In the competitive pharmaceutical landscape, personalized direct mail emerges as a potent strategy. We understand the power of personalization:
By Name: Addressing recipients by their correct name and title.
By Clinical Setting: Tailoring content based on specialty and primary care targets.
By Offer: Providing value beyond clinical information to meet personal needs.
Direct Mail Has Staying Power
Pharma direct mail campaigns, with their production value and durability, offer staying power. Creative campaigns, printed on card stock, can be propped or pinned-up in offices for repeated exposure.
Targeting & Tracking Direct Mail Pharma Campaigns
While lacking instant re-marketing capabilities, direct mail remains trackable. Business reply cards, QR codes, and vanity URLs provide ways to measure and attribute campaign success.
