Bespoke Research - answer the
right questions
We focus on audience and list research that gets you to the right people, compliantly. We scope your target roles and settings, build or source the data, validate records directly with organisations, and document lawful basis so you start with accurate contacts and a clear audit trail.
Audience scoping and list research
Define the right healthcare audience before you spend a pound on activity. We use RMS’s held HCP data and bespoke analysis to scope by role, setting and specialty so campaigns reach the people who matter.
Data hygiene and enrichment
Clean, accurate data underpins results. We validate, dedupe and prepare files for mail or multichannel use, with permissions handled in line with RMS’s privacy approach and lawful bases.
Personalisation rules and variants
Plan which fields, messages and offers should vary by segment. We align copy and format to role or setting, using RMS’s proven personalisation methods to lift engagement.
Tracking and response analysis
Set up measurement from the start. We specify QR codes, vanity URLs and response devices, then report on what was reached and what converted so the next wave improves.
Audience scoping you can act on
Before you commit budget, we define the right people to reach. We scope roles, settings and geographies, then build or source the data and validate records directly with organisations.
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Clear inclusion rules by role and setting
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Practical counts and coverage by region
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Validation calls and checks to confirm details
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Files prepared for mail or multichannel use
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Summary you can lift into an internal plan
Governance, delivery and handover
Outputs are simple to use and properly documented so procurement and compliance can sign off quickly.
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GDPR aligned handling with documented lawful basis
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Time bound retention and deletion on request
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CSV or XLSX with a field guide for easy mapping
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Optional refresh schedule to keep decay low
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Light reporting on what was sourced and how