Direct Mail - why not send them a letter?
But while marketing emails can sometimes get overlooked in our busy inboxes, physical mail has a read rate of 76%, which remains consistent year on year.8 making it easy to get noticed. Couple this with the fact that in Q4 of 2023, 8.4% of direct mail prompted a website visit, with 4.8% prompting an account look-up and 3.3% an online purchase,9 the benefits of physical mail over digital becomes obvious (source).
Strategy and Planning
We scope your objective, audience and budget, then design the most effective route to response. You get a clear plan covering format, volumes, cadence and channels, with timelines that align creative, print and postage so the pack lands when it will matter most.
Data and Targeting
We build or refine your audience from compliant sources, remove duplicates and suppress ineligible records. Target by therapy area, setting, geography and role, with channel permissions recorded. The result is a clean, accurate file that reduces waste and lifts your response rate.
Creative and Format
Letters, postcards, self-mailers or multi-piece packs. We match message and format to your goal, using proven devices like outer teasers, lift notes and response cues. Artwork is pre-flighted to print specs, with practical guidance on images, claims and mandatory information.
Personalisation
From simple name and role fields to fully variable letters, inserts and QR codes, we personalise at scale. Rules let you tailor benefits, copy blocks and calls to action by segment. Each version is tested and proofed so what arrives feels relevant and credible.
Production and Fulfilment
We manage print, finishing and enclosing end to end, with quality checks at each stage. Stocks and finishes are chosen for impact and cost control. Postage is booked early, mailings are barcode tracked, and we handle returns and undeliverables to keep your file healthy.
Results and Optimisation
Every campaign ships with a measurement plan. We track barcode scans, QR visits, unique URLs and response forms, then report on reach, cost per response and downstream actions. Insights feed the next wave so formats, data and offers improve with each mailing.
Less than 1% returned - again and again
At RMS, precision beats volume. We focus on relevance, getting the right message to the right people, so your budget works harder and your campaigns land.
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Our <1% return rate is built on rigorous data hygiene and targeting:
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Verified addresses (PAF® checks, NCOA/movers, gone-away and deceased suppressions)
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De-duplication and segmentation to your brief
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Compliance with UK GDPR and PECR as standard
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Seed lists and tracked outcomes for full accountability​
The result: fewer wasted items, stronger response, clearer reporting.​
Comprehensive solutions tailored to you
Working side by side from planning to delivery, we help you target the right people in the right way -efficiently, compliantly and measurably.
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Direct marketing consultancy – strategy, data hygiene and targeting that focus spend where it works.
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Royal Mail compliance & postage optimisation – navigate regs and pick the best class and route.
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Machine and hand packing – scalable pick, pack and enclosing for speed, accuracy and care.
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Full personalisation – names, offers and variants to maximise opens and response.
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Print management – from short digital to high-volume litho, quality-checked end to end.
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Response handling & fulfilment – trackable replies, sample dispatch and stock control.
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Envelope printing – branded, readable, machine-friendly outer envelopes.
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Dedicated account management – one point of contact, clear SLAs and reporting.