Who handles your email broadcasts to healthcare professionals?

Email remains one of the most effective ways to communicate with healthcare professionals, when it is done properly. Strong data, careful execution, and clear reporting all play a role in ensuring messages reach the right audience and perform as expected.

Managing this in house can be time consuming and technically demanding. That is why many organisations choose to outsource HCP email broadcasts to a specialist provider.

Reaching the right healthcare professionals

Effective email campaigns start with data quality. Access to accurate, well maintained email addresses across a wide range of healthcare specialities is essential for meaningful reach.

RMS Limited maintains extensive coverage of healthcare professional email addresses across multiple specialities. This allows campaigns to be targeted appropriately and delivered at scale.

In practice, well targeted campaigns often achieve opening rates of over 50 percent, reflecting both audience relevance and careful delivery.

A complete end to end service

Running an HCP email broadcast involves more than simply sending a message. A robust service covers each stage of the process to reduce risk and improve performance.

This typically includes converting supplied content into HTML email format, ensuring it displays correctly across devices and platforms. Thorough testing is carried out before broadcast to identify any technical or formatting issues.

Once live, the campaign is monitored and supported through to completion.

Clear reporting and insight

Reporting is a key part of any email campaign. Understanding opening rates and engagement metrics helps organisations assess performance and plan future communications more effectively.

Post broadcast reporting provides visibility on key metrics, supporting accountability and continuous improvement.

A reliable route to professional communication

For organisations communicating with healthcare professionals, email remains a valuable channel when supported by the right data, technical delivery, and reporting.

By outsourcing HCP email broadcasts, internal teams can focus on message quality and strategy, while the operational and technical aspects are handled by a specialist provider.