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Email remains one of the most effective ways to communicate with healthcare professionals, when it is done properly. Strong data, careful execution, and clear reporting all play a role in ensuring messages reach the right audience and perform as expected. Managing this in house can be time consuming and technically demanding. That is why many organisations choose to outsource HCP email broadcasts to a specialist provider. Reaching the right healthcare professionals Effective

By aligning warehousing, order handling, and stock management with the specific needs of pharmaceutical businesses, fulfilment can become a source of operational strength rather than administrative burden.

Integrated care boards are entering a period of significant structural change. Following recent direction from NHS England, ICBs are being asked to operate at much lower running costs, while continuing to deliver their statutory responsibilities. By December 2025, ICBs are expected to reduce their running and programme costs by 50 percent. To help achieve this, most systems have already agreed to work in clusters, with further change possible from April 2026. Why ICBs are clu